Information Technology

Diploma in Digital Marketing

Course Summary:

Accelerate your digital marketing career with a digital marketing diploma. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing

Course Syllabus :

•         Module 1  –  Introduction to Digital Marketing

•         Module 2  –  Search Engine Optimization

•         Module 3  –  Pay Per Click

•         Module 4  – Digital Display and Video Advertising

•         Module 5  – Social Media Marketing

•         Module 6  –  Mobile Marketing

•         Module 7  –  Email Marketing

•         Module 8  –  Analytics

•         Module 9  –  Strategy and Planning

Entry Requirement :

There are no formal entry requirements for this qualification, however A levels or equivalent in any discipline with some experience will be ideal to start a digital marketing course. Students with existing knowledge of one or more of the above units with be considered for Recognition of Prior Learning.

Assessment :

Each learner will be assessed by way of multiple choice questions at the end of the course. The candidates will also be required to create various projects to demonstrate the knowledge achieved during the course.

The course is a part of continuous professional development of the candidates who are working in the related area.

Progression :

Candidates can progress to next of project management course or equivalent management qualifications.

Duration:

Duration of the course is appx 200 hours / 3 months.

COURSE DETAILS


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